Three Materials, Three Value Stories
Most fashion jewelry buyers start with one question: which material? Here is how the three workhorses of the industry compare.
Brass
Brass is the value champion. It takes plating beautifully, holds bold color and works well for statement pieces and seasonal fashion lines. It is a copper alloy, so pieces are usually plated for wear resistance.
Stainless Steel
Stainless steel (such as 304L) is hypoallergenic, durable and tarnish-resistant. It is the go-to for everyday wear — bangles, chains and pieces that need to survive real life.
S925 Silver
Sterling silver carries premium feel and skin-friendly properties. It is the natural choice for higher-value lines and gifting programs.
How to Decide
- Trend-forward, budget-conscious line → brass
- Everyday wear, long durability → stainless steel
- Premium positioning → S925 silver
Not sure? Send us your target price and market — we will recommend the right material and plating.